How visitor analytics can improve stand design
Stand design is judged on photography, finish and whether the client liked the walkthrough. Those things matter. They do not prove that visitors used the space as intended.
Visitor paths show whether the intended journey is the real one. Heatmaps show where attention concentrates. Cold zones show wasted build cost.
For agencies, that evidence can sit beside the design: not just what was built, but how it performed. For exhibitors, it becomes the brief for the next show.
