Footfall
Measure how many people entered the experience.
Event agencies
Give experiential campaigns a measurable layer.
EVA is the analytics layer for experiential campaigns, activations and event environments - footfall, participation, journeys and campaign performance.
Experiential work is felt. It is rarely evidenced.
Agencies already know how an activation should feel. They often cannot show how many people entered, stayed, interacted or returned.
EVA turns participation into intelligence the client can take into the next campaign.
What this changes
Participation
See whether visitors engaged with the moments you designed.
Campaign performance
Compare activations with consistent visitor and engagement measures.
Historical comparison
Carry learning from one campaign into the next.
Where EVA is used
Footfall Participation Engagement Visitor journeys Experience interaction Campaign performance Historical comparison
Relevant capabilities
Real-time analytics
See visitor volume, dwell and engagement while the exhibition is still open.
Hour-by-hour activity
See when the stand fills and clears so staffing and demo times can follow the crowd.
Live camera feeds
Review configured live feeds alongside the analytics they inform.
Visitor counting
Understand how many people entered the stand, not only how many became leads.
Passer-by traffic
Measure how many people passed the stand, not only how many stepped in.
Unique visitor analysis
Distinguish repeat movement from unique visits across the event, without identifying who anyone is.
See EVA in the context of your next event.
Book a demo and we'll map the platform to your stand, campaign or exhibition.