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How it works

Turning footfall into intelligence.

EVA is an event intelligence platform powered by computer vision and analytics. The camera is the capture mechanism. The intelligence is the product.

Visitors around a product demonstration with illustrative anonymous visitor activity overlays

Six stages from capture to decision.

01

Visitor Detection

Cameras observe activity across configured event areas.

02

Track Events

Entering, leaving, product interactions and staff interactions are recorded as activity.

03

Data Collection

Visitor count, dwell time, engagement, product interaction, repeat visits, heatmaps, staff interaction and sentiment.

04

Analyse Data

EVA's processing and AI layer analyses event activity.

05

Dashboard

Insights are presented through the EVA dashboard.

06

Reporting

Use event intelligence to understand performance and inform future decisions.

Typical EVA architecture

This describes a typical path from capture to dashboard unless a specific implementation has been confirmed.

  1. Camera. Activity is captured from configured viewpoints.
  2. Activity capture. Visitor movement and interactions become structured events.
  3. Secure processing pipeline. Typical EVA architecture processes activity before it reaches the dashboard.
  4. API / processing layer. A processing layer prepares analytics for the platform.
  5. Data infrastructure. Historical and live event analytics are stored for analysis and comparison, not identities.
  6. AI analysis. EVA's processing and AI layer analyses event activity.
  7. EVA dashboard. Teams review live and historical intelligence in one view.

Designed to work around your stand.

Cameras are placed to work with the stand, not dominate it. Where existing cameras already cover the space, EVA can use those feeds if angle and quality allow.

A turret camera on an exhibition stand with illustrative anonymous visitor activity overlays

Cameras

Capture activity across configured stand and event areas. Existing cameras can be used where angle, resolution and connectivity allow.

PoE switch / networking

Connect capture hardware around the stand.

Router

Provide secure connectivity from the event environment.

Server / processing

Process activity locally where required, so the dashboard receives analytics rather than a feed of named individuals.

Cloud

Store and serve event intelligence securely. This is analytics about the stand, not a store of people.

EVA software

Turn processed activity into dashboards and reports.

Ethical AI

We do not store or identify people.

EVA is visitor analytics, not a people database. We measure activity on the stand so teams can understand volume, dwell, engagement and performance. We do not identify visitors, and we do not store people.

  • No identification

    EVA does not recognise who a visitor is. It does not match a face to a name, and it is not designed to attach an identity to a visit.

  • No people store

    EVA is not built to keep a record of individuals. What the platform is designed to hold is event intelligence: counts, dwell, zones, engagement and reports.

  • Anonymous visits

    A journey describes one anonymous visit and ends when the person leaves. Labels such as Visitor 0284 are visit identifiers, not names.

  • Private by design

    Activity can be processed locally where required, so the dashboard receives analytics rather than a feed of named individuals.

Installation

01

Plan

Understand stand layout and analytics objectives.

02

Configure

Determine zones, camera positions and points of interest.

03

Install

Deploy EVA technology around the stand.

04

Calibrate

Configure analytics for the environment.

05

Measure

Monitor the event.

06

Learn

Analyse the results during and after the exhibition.

Dashboard and reporting

The dashboard is the live view. After the event you also have a report stakeholders can use, and data you can take into your own analysis.

EVA dashboard presented after capture, processing and analysis
Insights are presented through the EVA dashboard.

Questions buyers usually ask

Is EVA a camera system?

EVA uses cameras to capture activity, but it is an event intelligence platform. The value is the analytics - visitors, dwell, engagement, journeys and reporting - not the hardware itself.

Does EVA identify people?

No. EVA is designed to understand activity on the stand, not to recognise who a visitor is. It does not attach a name, a biometric profile or a lasting identity to a visit. Marketing demonstrations use labels such as Visitor 0284. Those are anonymous visit identifiers, not people.

Does EVA store people?

No. EVA is not a people database. What the platform is designed to keep is event analytics: visitor volume, dwell, engagement, zones and reports. A journey describes one anonymous visit and ends when the person leaves. There is no identity to store afterwards.

What can EVA measure on a stand?

Depending on configuration, EVA can measure passers-by, stand entry and exit, unique visitors, dwell time, engagement, product and staff interactions, repeat visitors, points of interest, zones, heatmaps, hour-by-hour activity, live feeds, sentiment, historical comparison and event reporting.

Will cameras spoil the look of the stand?

Cameras are placed with the stand structure so they capture activity without becoming the exhibit. Cabling can be run with the build. Placement is planned with the stand designer so coverage and appearance are both considered.

Can EVA use cameras already on the stand?

Yes, where resolution, angle, frame rate and connectivity allow. Security cameras are often pointed for a different job, so zone-level analytics may still need dedicated capture. Existing feeds can support the deployment rather than replace it.

What goes into an EVA report?

A typical report includes visitor volume, passers-by, dwell by zone, engagement, interactions, heatmaps, hour-by-hour activity and comparison with a previous event where the same measures were used. The live dashboard sits alongside that report during the show.

Can we analyse the data ourselves?

Yes. The dashboard is there for the team during and after the event. Exportable event data can sit next to leads, spend and your own analysis so marketing, sales and leadership are working from the same picture.

How is video handled?

Typical EVA architecture processes activity before it reaches the dashboard, locally where required. Live camera views can be reviewed during the event where they have been configured. The product is not a library of footage of named individuals, and it is not designed to store people. Exact handling depends on the agreed configuration.

What if the venue has camera rules?

Most exhibition halls need prior approval rather than a blanket ban. EVA can provide a placement plan and a description of how activity is processed to support organiser sign-off.

Can we compare this event with the last one?

Yes, if both were measured on the same basis. Zone divisions and metric definitions are recorded on the first deployment and reused next time, so a new layout or staffing plan becomes a decision rather than a preference.

When should we involve EVA?

The typical path is plan, configure, install, calibrate, measure and learn. Earlier involvement makes zones, camera positions and points of interest more effective, and makes teardown and comparison straightforward.

How is a deployment scoped?

By stand size, the number of zones to separate, camera count and event duration. Share a floor plan and dates and we will propose a setup. Book a demo if you want to talk it through before you have an event in mind.

See the process against your stand.

Book a demo and we'll map EVA to your layout, zones and event objectives.

EVA