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Event Visitor Analytics

Understand every visitor.
Elevate every event.

EVA transforms activity across your exhibition stand into real-time visitor intelligence - helping you understand engagement, dwell time, interactions and performance.

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Illustrated EVA stand floorplan showing visitor movement paths, dwell time, popular zones, engagement and interactions
Demonstration data. Illustrative analytics of movement, dwell and engagement across a stand.

Ethical AI

We do not store or identify people.

EVA is visitor analytics, not a people database. We measure activity on the stand so teams can understand volume, dwell, engagement and performance. We do not identify visitors, and we do not store people.

  • No identification

    EVA does not recognise who a visitor is. It does not match a face to a name, and it is not designed to attach an identity to a visit.

  • No people store

    EVA is not built to keep a record of individuals. What the platform is designed to hold is event intelligence: counts, dwell, zones, engagement and reports.

  • Anonymous visits

    A journey describes one anonymous visit and ends when the person leaves. Labels such as Visitor 0284 are visit identifiers, not names.

  • Private by design

    Activity can be processed locally where required, so the dashboard receives analytics rather than a feed of named individuals.

How EVA handles privacy

You measure leads.
EVA measures the event.

Exhibitors know how many people became leads. They often don't know who passed the stand, who stopped, who stayed, or what to change next time. Badge scans, meetings and staff feedback only describe a fraction of the event.

Traditional event reporting

  • Badge scans
  • Leads
  • Meetings
  • Staff feedback

With EVA

  • Passers-by
  • Total visitors
  • Dwell time
  • Engagement
  • Visitor journeys
  • Interactions
  • Heatmaps
  • Hour-by-hour activity
  • Historical comparisons

Your stand generates thousands of interactions.

EVA turns them into intelligence.

A busy exhibition stand with illustrative anonymous visitor activity overlays

Meet EVA

Four ways to read the stand.

Visitors

Understand how many people visit, when they arrive, where they go and how often they return.

Illustrative sample data

Turning footfall into intelligence.

How EVA works

01

Visitor Detection

Cameras observe activity across configured event areas.

02

Track Events

Entering, leaving, product interactions and staff interactions are recorded as activity.

03

Data Collection

Visitor count, dwell time, engagement, product interaction, repeat visits, heatmaps, staff interaction and sentiment.

04

Analyse Data

EVA's processing and AI layer analyses event activity.

05

Dashboard

Insights are presented through the EVA dashboard.

06

Reporting

Use event intelligence to understand performance and inform future decisions.

Visitors around a product demonstration with illustrative anonymous visitor activity overlays

See what's happening while it's happening.

During an exhibition, EVA can surface live analytics so teams can see visitor volume, dwell and engagement as the event unfolds - including when the stand fills and clears, hour by hour. Figures shown here are illustrative marketing data, not client results.

1,256 Total visitors Sample data
3m 42s Average dwell time Sample data
85% Engagement Sample data
328 Interactions Sample data
EVA visitor volume trends comparing today with the previous day
Live visitor volume

Coverage

From the aisle to the zone.

EVA gathers what happened on the stand into measures you can report: who passed, who entered, where they stayed, and how that changed through the day.

By space

  1. 01
    Traffic past the stand

    How many people passed, entered, and never came in.

  2. 02
    Dwell by zone

    Which areas held people and which they walked through.

  3. 03
    Response per product

    Which demos, products and experiences actually stopped visitors.

Over time

  1. 04
    Activity by hour

    When the stand fills and clears, so staffing can follow the crowd.

  2. 05
    Same-definition comparison

    Measure this event on the same basis as the last one.

  3. 06
    Passer-by to engagement

    See how aisle traffic converts into entry, dwell and interaction.

Your event.
One intelligent view.

The EVA dashboard brings visitor activity together in one place - during the event and afterwards - so performance is no longer reconstructed from badge scans and anecdotes.

Overview Visitors Stand Map Stand Layout Live Feeds Historical Data Reports
EVA dashboard bringing live feeds, visitor metrics and engagement into one view
EVA dashboard

What you leave with

Live dashboard

See visitor volume, dwell and engagement while the exhibition is still open.

Event report

A stakeholder view of what happened on the stand, not only who became a lead.

Data you can use

Take visitor, dwell and zone measures into your own analysis alongside leads and spend.

Platform capabilities

Measure what actually happened.

Real-time analytics

See visitor volume, dwell and engagement while the exhibition is still open.

Follow the visit, not just the lead.

Anonymous visitor journeys show how people move through the stand: where they enter, what they engage with, and how long they stay. A journey is one visit, not a person, and it ends when they leave.

Visitor 0284 · Dwell 12m 14s · Engagement High

  1. Entered stand
  2. Visited Product Zone A
  3. Engaged with product demonstration
  4. Staff interaction
  5. Visited Product Zone B
  6. Exited stand

Demonstrative data. Anonymous visitor identifier.

EVA engagement funnel from passing and curious visitors through to engaged and converted
Anonymous visitor engagement

Discover what draws the crowd.

EVA helps exhibitors understand how different parts of a stand perform - hot zones, cold zones, visitor routes and points of interest - so layout and product placement can be improved.

Hot zones Cold zones Visitor routes Points of interest Dwell time Interactions Stand zones
EVA live camera feed with visitor detection on the stand
Live camera feed

One event tells you what happened.
Every event tells you what to do next.

Compare exhibitions, event days, stand layouts, locations, products, campaigns and experiences on the same definitions of visitors, dwell and engagement. Sample figures below illustrate the kind of comparison EVA is designed to support.

Sample data for illustration only.

Event A

Visitors
8,420
Average dwell
2m 46s
Engagement
67%

Event B

Visitors
9,380
Average dwell
3m 21s
Engagement
74%
EVA historical comparison of visitor volume against the previous day
Historical visitor volume

Next event

More than a statistic. A change you can make.

The value is not a chart. It is a decision you can take into the next hour, the next day, or the next show. Examples below use illustrative sample data, not client results.

Sample observations for illustration only.

Operations

Staff the peak, not the average

Observed
On a sample afternoon, Zone B reached capacity between 14:00 and 15:00 while the product demo stayed quiet.
Action
Open a second entry into Zone B for that hour and move one staff member from the demo to the bottleneck.

Layout

Move the product people skip

Observed
Zone A had the most entries but the shortest dwell. Zone C held people more than twice as long.
Action
Swap the featured product into Zone C for the next event day and re-check dwell against the same zones.

Reporting

Give stakeholders the rest of the stand

Observed
Lead count showed 186 scans. Visitor analytics showed 1,256 unique visitors and 3m 42s average dwell.
Action
Report the full visitor picture alongside leads, so the next budget conversation is not only a CRM export.

Outcomes

Measure. Understand. Improve. Repeat.

Improve stand design

Understand which zones attract attention and which are ignored.

Increase engagement

Understand what makes visitors stay longer.

Improve event ROI

Bring measurable data to exhibition investment.

Optimise staffing

Understand when and where staff interactions happen.

Improve future events

Use historical intelligence to make better decisions.

Prove performance

Give stakeholders measurable evidence of event activity.

Solutions

Built for the teams around the stand.

Exhibitors

Know exactly how your stand performed.

Turn exhibition investment into visitor intelligence you can take into the next event.

Explore this solution

Stand builders

Don't just show clients what you built.

Show them how the stand performed - flow, dwell, hot zones and engagement.

Explore this solution

Event agencies

Make experiential work measurable.

Give campaigns a layer of footfall, participation and interaction analytics.

Explore this solution

Event organisers

Understand behaviour across the floor.

See how visitors move and engage across physical event environments.

Explore this solution

Technology

Designed to work around your stand.

Cameras are placed to work with the stand, not dominate it. Where existing cameras already cover the space, EVA can use those feeds if angle and quality allow. Activity can be processed locally where required, then turned into analytics rather than named identities.

A turret camera on an exhibition stand with illustrative anonymous visitor activity overlays

Cameras

Capture activity across configured stand and event areas. Existing cameras can be used where angle, resolution and connectivity allow.

PoE switch / networking

Connect capture hardware around the stand.

Router

Provide secure connectivity from the event environment.

Server / processing

Process activity locally where required, so the dashboard receives analytics rather than a feed of named individuals.

Cloud

Store and serve event intelligence securely. This is analytics about the stand, not a store of people.

EVA software

Turn processed activity into dashboards and reports.

Insights

How physical events become measurable.

Your next event is already generating data.

EVA helps you capture it, understand it and turn it into better decisions.

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