From passer-by to the next event
A visitor count answers one question: how many people were there. It does not tell you whether they passed the stand, stopped, stayed, or ignored the product you paid to feature.
A more useful model splits the stand in two directions. By space: passers-by, entries, dwell by zone, and which products actually stopped people. Over time: when the stand fills and clears, and how this event compares with the last one on the same measures.
That is what turns analytics into an action. Staff the peak hour. Move the product that people skip. Report unique visitors and dwell alongside leads, so the next budget conversation is about the whole event, not only the CRM export.
